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Imagine this utopian example. Joe is a Director of Marketing for a major division of a large retail chain. He has been working on a project to increase customer engagement through targeted marketing and has been successful at doing so. Customer engagement in his target market is up 6% over last quarter. His boss, the VP of Marketing, then tells him he is ineffective and that he should stop the project and work on a what is what is two way communication in health and social care campaign.
Ajay Prasad (Manager with Global Payments - HSBC): This purely depends on the purpose of interaction. If there is a pre-defined purpose, then I would also be very clear of what I want out of the other person. During interaction I would definitely judge the person against the parameters set by me. But in case I do not find some of those required parameters in him/her, I would rather share those with him/her. As I mentioned earlier perception is a two-way communication, and it does depend on how communicative the other person is. There might be instance where the person has some attributes but does not show in his behavior. In those cases, we are at risk of losing the right person (only because of perception).
Once your community and followers grows, the conversations and interactions on social media become more frequent. It has occurred in the past where business owners tend to avoid social media because they can't keep up with all the "chatter". However, the way to overcome this what is two way communication by putting a system in place to manage these interactions such as TiYo. Chatter is actually one of the most desired areas of Social Media as it proves social media is working for you and gives you a perfect opportunity to talk about your product or service!
Develop an outline. Having something that will serve as a road map will surely save a lot of your time. Before you start writing, list down the major points that you would like to discuss. What I've done with this article is I have list down the tips that I'm going to cover before I even started writing. This helps me not to forget the information that I have thought of earlier and helps me make my content very organized.
While there are hundreds two way communication approach other SEO terms to learn, these will give you a good framework to build upon. Whether you are learning more so you can improve your own site or just want to be able to communicate better with your SEO Specialist, I encourage you to keep studying.